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Innovation & Creativity Courses

  • Paul Sloane
    Paul Sloane
    Delivery Partner

Master Lateral Thinking – Special offer 40% Off

Become a Creative Problem-Solver and find Fresh Ideas and Solutions

Do you and your team sometimes get stuck for ideas? Do you keep tackling the same problems and not cracking them? Lateral thinking is an essential skill for anyone who wants to be a smarter problem-solver, an ideas person and a creative thinker. This course covers all the key elements of lateral thinking and shows you step by step how you can harness its techniques to boost your brain power and creativity. It contains many inspiring stories and examples as well as tips, tricks and methods to improve your mental agility. The course includes exercises and assignments so that you can develop your skills by practising. Complete this course and you will come up with better ideas at work and in other walks of life. Lateral thinking skills will help advance your career. And you will become a more interesting person – because you think differently!

In this course you will learn:

  • What is lateral thinking and why is it so potent?
  • How to challenge assumptions
  • How and when to break rules and conventions
  • Why you need to ask searching questions and how to do it
  • How to deliberately take a different point of view
  • How great lateral thinkers conceived breakthrough ideas
  • How to use random inputs to displace your thinking
  • How lateral thinking puzzles can exercise the brain and improve questioning skills
  • How to generate really creative and radical solutions for problems big and small

The course includes:

Two hours of downloadable video

13 short video lectures

13 downloadable resources including 6 Exercise sheets

Full lifetime access on computer or mobile device

A 30 Day money-back guarantee

The course is ideal for students, business professionals and anyone who needs to solve problems and find smarter ways to do things. No prior experience is needed.


Advanced Brainstorming Techniques

Learn how to run really effective Ideas Sessions

Unlock the creativity in you and your team by learning how to run really effective brainstorms, ideation sessions and ideas meetings. This course takes you beyond basic brainstorming into powerful methods which displace people out of their comfort zones and enable them to generate many radical ideas. You learn how to evaluate and refine the initial ideas so as to select a handful of winning ideas to implement.

The course steps you through the structure of a successful brainstorm by explaining how and when to use divergent thinking and convergent thinking. It includes 15 brainstorming tools which are proven to deliver great ideas. It shows how you select the best ideas. It includes the remarkable How? Wow! Now! method for voting on ideas. Although it is primarily focussed on group activities, the course contains methods which you can use on your own to boost your personal creativity.

Bonus methods and a lecture on SWOT analysis have recently been added.

When you complete this course you will be able to run highly effective brainstorms which deliver actionable results for your team, your department and your organisation. It will help advance your career.

You will learn how to:

  • Facilitate Successful Brainstorms
  • Set-up a great meeting
  • Generate creative ideas using lateral thinking methods
  • Evaluate ideas and select winners
  • Unlock the creativity in you and your team.
  • Use 14 Powerful Advanced Brainstorming Techniques
  • Choose and lead the right team for a successsful ideas meeting

The course contains

Over 2 hours of downloadable video

8 Downloadable Resources

Full Lifetime Access on Computer or Mobile

30 Day Money-back guarantee


Leading Innovation Skills – The Master Class

Building the Culture, Methods and Processes to Drive Innovation

Every organisation, large and small, public and private, needs to find better and smarter ways to meet the needs of its customers. Today’s rapid pace of change means that companies and executives have to understand how to nurture and implement innovation. Do you want to lead your team on a journey which makes the organization much more innovative? Do you want to acquire the skills and attributes of a great leader of innovation? This Master Class covers all the essential leadership actions to transform your organization into an innovation dynamo. It covers theory and practice. It explains all the important concepts of innovation and gives you practical, comprehensive and up to date guidance. The course includes exercises and assignments so that you can develop your skills by practising. It is ideal for leaders and those who aspire to become leaders. It applies in all sectors for people who want to learn how to make their organizations much more innovative, entrepreneurial, agile and successful.

You will learn:

    • How to assess what is impeding innovation today.
    • How to set a vision for innovation.
    • What goals and metrics to use.
    • How to build a culture of creativity and entrepreneurship.
    • What is Design Thinking and what is a Design Sprint.
    • What is a Minimum Viable Product (MVP) and how to exploit it.
    • Business Model Canvas and Business Model Innovation
    • How to change a culture which is risk averse.
    • How to trust and empower.
    • How to encourage experimentation and risk-taking.
    • How to overcome customer resistance to change.
    • How to make a suggestions system succeed.
    • How to run ideation sessions which deliver radical and effective ideas.
    • What are open innovation and crowdsourcing and how to use them.
    • How to manage risk.
    • How and why to set up innovation centres or incubators.
    • The mix of skills needed in an innovation team.
    • 21 great ways to innovate

The Course includes:

40 short downloadable video lectures – some 4.5 hours in total

22 slide decks and resource sheets

Lifetime access on computer or mobile device

A 30 day money-back guarantee.


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Working Free Ltd cannot accept any responsibility for any loss or disadvantage that may arise out of reliance on any opinions, material or introductions made through this website and all those making use of these services should take appropriate business and legal advice and conduct appropriate due diligence before making any commitments.

Paul Sloane
Delivery Partner

Paul Sloane gained a first class degree in Engineering from Cambridge University. He came top of Sales School at IBM. He went on to become a Marketing Director, Managing Director and CEO of software companies.

He has written over 20 books which have sold over 2 million copies in total. His most popular book is Lateral Thinking Puzzlers which has sold over 300,000 copies and been translated into many languages. His top business book is The Leader’s Guide to Lateral Thinking Skills.

He runs leadership master classes on lateral thinking and innovation with top corporations around the world, including Nike, Unilever, Microsoft and Novartis. He has been a visiting lecturer at Cambridge University, Lancaster University, Henley Business School and the Mumbai Institute of Technology. His Tedx talk is available on Youtube. It is entitled ‘Are your Open-Minded?’

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