It is a crucial area – specially for the Independent operator and characterised by complications, interactivity with a significant number of related matters, emotion, strategy and, we dare to say, elements of bluff! The more you find out about it, the better you become. If you know little about it, it’s none of this!
The pricing of a professional product is fundamental. For many, insufficient – or even no thought- is given to it. In particular, senior people setting up their own Professional Practice are surprised to learn that an apparently easy and quick decision – almost unnecessary – is , actually, vital – and can also be quite complicated.
For your information, this MasterClass, in Full Text format, consists of about 6k words and about 19 slides