Marketing and selling – these two different things are all-pervasive. You are doing it all the time. Similarly, there is no one section on this website that covers it all. It’s all over and everywhere!
No sales equals no revenue. So – if winning business is not something you have done in the past, develop your client relationship and influencing skills and learn from every client conversation. Always remember that people buy from people – so winning respect, credibility, trust and achieving a level of client chemistry always comes before an order. Be yourself, be authentic and, above all, develop a ‘client mind-set’ which enables you to understand a client’s needs. Seeing things from the other side of the table always impresses and leads to better quality proposals and solutions. 95% of an Independent’s success is based on understanding what the client brief is all about. This takes skill and experience and is always work in progress!
Let your friends know what you do and invest in building your network. Networking is much more than just winning business, it’s also about collaboration, support and building great relationships.