Sales & Marketing
Sales & Marketing for the Independent Professional
For many senior Professionals, looking at Independent Working as a life-changing new Career move, the process of working out how to sell whatever your “Personal Professional Product” is – and then go out into the Market – whatever your Market is – and actually win work can be very daunting – a mix of lack of knowledge and planning – and some fear.
The terms ‘Sales‘ and ‘Marketing‘ are often used together but it is important to understand how they are different and how they compliment each-other. Many Organisations will have a Sales Department and Marketing Department with completely different skills and activities, both working to help the business to sell products and services.
Sales Versus Marketing
| BASIS FOR COMPARISON | SALES | MARKETING |
|---|---|---|
| Meaning | Sales refers to the process of selling the product to a customer at a certain price and time. | Marketing is understanding the requirements of the customer so the product sells its self. |
| Orientation | Product orientated. | Customer orientated. |
| Focus | Client needs. | Market needs. |
| Duration | Short term. | Long term. |
| Objective | To turn potentials into buyers. | Identify needs of customers and create products and services to satisfy those needs. |
| Relationship | One to one. | One to many. |
| Target | Individual or small group. | General public. |
| Activity | Customer driven. | Media driven. |
| Strategy Used | Push strategy. | Pull strategy. |
| Skills required | Selling & conversational skills. | Creative & analytical skills. |
Delivery Partner
Working Free’s Delivery Partner on Sales & Marketing is Peter Barnett.
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Peter BarnettChief Operating Officer
Our Sales and Marketing MasterClasses lie at the heart of – and are the foundation of – your Business Planning. What is important for the Independent is to de-couple YOU as a person from YOU as a business – as a Professional Practice. You need to treat your own Business Plan – and your own Marketing Plan as though it were someone else’s.
We think it important that those attending our Marketing and Sales MasterClasses should have previously attended the three MasterClasses forming our Discovery Suite. This is important for context reasons and to understand the interactivity of marketing and Selling Professional Services.
Sales and Marketing- in our context – are hugely interactive with our Independent Career Options, Support Topics and Free Access Support Topics ( FAST). We also offer an alumni continuity after these MasterClasses through specially arranged follow-on Sessions and, in particular, our MasterMind facilities. Please read about these on our website.
Our overall approach is based on our MasterClasses interacting with our comprehensive working website which covers, in a structured way, the planned programme of effective support to those taking part. This is reached through our Learning Management System which includes copies of all slides and full Delivery Partner Notes. This is reached through our Learning Management System and includes copies of all slides and full Delivery Partner Notes. Access is available to Working Free Clients only and through an agreed Working Free Pathfinder Programme. More information please complete the form below and we will get in touch.